How Do I Measure My Marketing ROI? (Attribution, Metrics & GA4 Formula)

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Accepted Answer

To calculate marketing ROI, use the formula: ((Net Attributed Revenue - Total Marketing Cost) / Total Marketing Cost) x 100%. Measuring true return requires closed-loop attribution in Google Analytics 4, tracking Cost Per Lead (CPL), Customer Acquisition Cost (CAC), Lifetime Value (LTV), and integrating dynamic call tracking with your CRM.